![]() It’s quite something.īut there’s more to this story than just the top line. In fact, their revenues have grown by over 24% annually in the past decade. And they’ve ensured that Indians across the income spectrum first think of Manyavar or Mohey when they think of weddings. They’ve sponsored IPL teams like Kolkata Knight Riders. They’ve married Bollywood and Cricket by roping in brand ambassadors like Anushka Sharma and Virat Kohli. ![]() But Vedant Fashions has firmly imprinted itself in the Indian consumer's psyche. Branded players only have a 15–20% market share. The wedding wear industry isn’t very organized. But these brand names will probably ring a bell - Manyavar? Mohey? Now you probably haven’t heard of this company. It’s an extravaganza and depending on what you wear, you may end up spending a sizeable chunk of your savings on apparel alone.Īnd there’s one company that’s come to dominate this space - Vedant Fashions. You’ve got the Mehendi, the cocktail party, sangeet, the actual wedding, and the reception. And everybody wants to look their glamorous best. ![]() There are 13 million weddings in India each year. It’s about another business that makes a killing every wedding season - Clothes. Everything’s gone - reserved, taken, booked.īut this story isn’t about hotels. Try booking a banquet hall or fancy rooms in a 5-star hotel between November and January and you’ll see what we mean. Well, it’s already a $50 billion industry and when you consider the fact that the pandemic soured the mood the last couple of years, you’ll understand why there’s so much at stake this season. #MANYAVAR MOHEY FULL#It’s a reminder that the Indian wedding season is now in full swing and will likely be an extraordinary season. Over the next few months, your Instagram feed will be packed with images of quirky ‘save the date’ invites, mehendi, and people dancing in banquet halls. ![]() On Thursday we discussed the PM Kisan scam and finally, we talked about Truecaller's true coloursĪnd with that out of the way, let's get to today's story, shall we? On Tuesday we discussed Credit Suisse's problems. On Monday we talked about China's trojan horse. The address of this store is H No 3/6/477/2 To 5 & 5/1, Beside Maruti Showroom, Himayat Nagar Main Road, Hyderabad, Telangana - 500029.Before we get to today's story, a quick recap of all the things we covered this week. #MANYAVAR MOHEY FREE#With upwards of 45 Lakh customers, Manyavar is a Made in India brand which offers fast delivery worldwide and free shipping in India. It is the largest brand in India in the men’s Indian wedding and celebration wear segment in terms of revenue and among the country’s most respected brands today. Manyavar was conceptualized in 1999, since then it has expanded its reach to 200+ cities in India & Internationally. It all began in a 1000 square feet office space with Rs.10,000 as capital. Paving the path for a happier family, the brand introduced Mohey, celebration wear for women, in 2016 and acquired one of the biggest fashion brands in southern India, Mebaz, in 2017, a one stop destination for Men, Women and Children. Not leaving behind the juniors, Manyavar started with their Kid’s Ethnic and Fusion wear line which was a delight to the little ones. Manyavar’s timeless celebration collection includes exquisite Sherwanis, fine Indo-Westerns, Royal Bandhgalas, classic Kurta-Jackets and matching accessories for life’s special moments. ![]() Manyavar is India’s leading Celebration Wear brand ![]()
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